CASE STUDY
How Banijay Automated Carbon Reporting for 150 Production Houses with TheGreenShot
When the world leader in audiovisual production needs to meet CSRD requirements, Excel is no longer a viable solution. Édouard Minc (Head of CSR) and his team bet on a robust technological infrastructure. With GreenPro, they turned a regulatory obligation into a powerful global steering tool.
The Context
- 150 production labels across 24 regional hubs worldwide.
- A target of -50% CO2 emissions by 2030.
- Full CSRD compliance targeted by the end of 2026.
Before GreenPro: A Carbon Data Puzzle
Steering the CSR strategy for a giant like Banijay means juggling hundreds of simultaneous productions across more than 22 countries. Until now, collecting environmental data was a titanic manual challenge:
- Spreadsheet Hell: Non-standardized Excel files sent by each subsidiary, prone to being incomplete or containing errors.
- External Dependency: Obtaining consolidated reports from CSR consultants could take several months.
- Lack of Precision: A “spend-based” vision (based on monetary expenses) that failed to identify the actual levers for carbon reduction.
“It is difficult to manage our carbon impact if reports are finalized months after production. We were following the carbon trajectory instead of leading it.”
Edouard Minc
ESG Director, Banijay Entertainment
Moving from Estimation to Carbon Accounting
The turning point came in early 2025. Banijay wasn’t looking for a simple emissions calculator, but for a tech partner who speaks the language of production.
What convinced Banijay to choose TheGreenShot? GreenPro’s unique ability to extract raw data (in accounting format) directly from invoices. No more asking already overwhelmed producers to fill out forms: the tool—combining automation, OCR, AI, and expert review—analyzes invoices and transforms them into a reliable carbon footprint.
A Tool Built for the Creative Industry:
- Sector Expertise: TheGreenShot has a deep understanding of film and television-specific emission factors.
- Multi-language & Multi-country: Tailored support for international groups.
- Interconnectivity: Compatible with industry standards such as Carbon’Clap, Albert, or SEA.
A Strategic Three-Phase Deployment Plan
At Banijay’s scale, the transition must be progressive to ensure team buy-in and system reliability. TheGreenShot structured the project around a technological ramp-up:
Phase 1: Proof of Concept (Netherlands) Methodology validation on a pilot scope. This step tested the manual import of accounting ledgers and verified the accuracy of carbon calculations against real financial data.
Phase 2: Automation & IT Integration (Iberia) Development of a direct API with Microsoft Business Central. This phase marks the shift to full automation: data now flows without human intervention, transforming financial streams into carbon streams in real-time.
Phase 3: Global Scale-up A phased roll-out across the group’s 24 regional hubs. This global expansion will ensure complete data centralization for all 150 labels by the end of 2026, ensuring seamless CSRD compliance.
Interview — Inside Banijay’s Operations
What was your biggest operational challenge?
“We wanted to automate data collection to achieve surgical precision without impacting our teams on the ground. With dozens of productions running in parallel, real-time visibility has become an absolute necessity for our CSR commitments.”
Why did you choose TheGreenShot?
“Unlike generalists, TheGreenShot has unique industry expertise. They understand the constraints of audiovisual production and can link directly to our global accounting systems. It’s the only solution that allows us to move from observation to active management.”
Edouard Minc
ESG Director, Banijay Entertainment
What’s Next? Impossible to Do Without
For Banijay, technology is no longer an option; it is the tool that makes their ambition possible. By centralizing all carbon data on GreenPro, the group can finally focus on its true goal: reducing emissions by 50% by 2030.
Rejoignez le standard technologique de l'industrie.
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