“The acquisition of Earth Angel is a decisive step in the development of TheGreenShot. On the one hand, we are gaining a foothold in the United States, the world’s leading cinema market, and on the other, we are adding new expertise to our range of services. The methodology developed by Earth Angel to measure the environmental impact of productions in great detail perfectly complements the services included in our digital solution, which combines finance, operations and sustainability management”, enthuses Véronique Pevtschin, co-CEO of TheGreenShot.

“Joining forces with the amazing folks at TheGreenShot and their cutting edge technology is a perfect alignment for Earth Angel,” said Emellie O’Brien, Earth Angel Founder. “This will make sustainable production solutions more scalable, accessible and ultimately, transparent for the entire industry. We could not be more thrilled to get further, faster, together.”

Earth Angel powered by TheGreenShot will remain based in New York with offices also in Los Angeles, Atlanta, Vancouver and Toronto. As TheGreenShot is based in Brussels, with a presence in Paris, Bordeaux and Lyon becomes an advantage for American studios that come to shoot in Europe and need environmental and financial reporting.

“Digitizing Earth Angel’s methodology into our platform has been exciting. TheGreenShot’s AI-powered functionalities enable our customers to meet the major challenge of data collection and analysis. Linking financial and sustainability aspects in real time gives them the opportunity to turn every decision to reduce the carbon footprint of a production element into a competitive advantage, because consuming less and better is a source of savings,” adds Max Hermans, Co-CEO of TheGreenShot.