News

AIPHA: the innovative data hub to transform the european audiovisual industry

Supported by the Europe Creative MEDIA Programme, AIPHA aims to revolutionize the audiovisual industry by offering unprecedented access to decision-making capabilities, combining efficiency, sustainability, and compliance with European regulations.

Europe Creative Media

A project supported by Europe Creative MEDIA

In line with European strategies, particularly the MEDIA programme and the European Data Act, AIPHA provides a concrete solution to the industry’s current challenges. Through the use of AI-powered process automation, the hub centralizes and transforms data into actionable real-time insights, facilitating strategic decision-making for the audiovisual sector.

Addressing the industry’s major challenges

Faced with low digitization levels and the growing complexity of environmental regulations, AIPHA offers an innovative solution that:  

  • Connects all production-related data. 
  • Automates compliance with European climate regulations. 
  • Provides precise reports on the carbon footprint of productions.

An innovation for sustainability

AIPHA goes beyond mere digitization by delivering true added value for audiovisual productions of all sizes. The hub enables the generation of customized dashboards in real-time, facilitating sustainability management and cost optimization. By centralizing environmental data and integrating green calculators required by local regulations, AIPHA helps production houses meet their CO2 emission reduction goals.

Positive impacts across the entire industry

  • Competitiveness: with real-time information, companies can optimize their processes and make data-driven decisions to enhance efficiency.  

  • Environmental compliance: AIPHA simplifies the management of the many European climate regulations, ensuring greener and more responsible productions.  

  • Collaboration: the open data hub allows for seamless integration with other software solutions in the market, accelerating the adoption of new technologies.

The future of the audiovisual industry

With AIPHA, TheGreenShot reinforces its role as a leader in the ecological transition of the audiovisual sector. This innovative project, supported by Europe Creative MEDIA and powered by cutting-edge technologies, aims to propell the industry into a new era where sustainability and competitiveness go hand in hand.